Yayadelivery is an emerging food delivery startup in El Salvador, founded in 2020. They empower small businesses in El Salvador, providing them with a delivery infrastructure that allows them to increase their sales and online presence.
As a small startup in the delivery space in El Salvador, Yayadelivery started with WhatsApp as their MVP to conquer the market. With Superchat, they can now leverage the power of WhatsApp Business and automate their processes.
How Yayadelivery benefits from Superchat
- Live support via WhatsApp using the WhatsApp Business API
- Automated order confirmation with automations and integrations
- Streamlined team collaboration with colleague assignments, internal notes, and team chat
- All channels connected, always have the full overview
What aspects of Superchat appealed to Yayadelivery?
When the Benavides brothers launched their delivery business, their mission was clear: provide customers with the most convenient service possible.
Initially, they considered offering multiple communication channels but worried it might become too complex and chaotic. They decided to start with WhatsApp as their MVP to ensure simplicity and efficiency.
However, their local service providers fell short, frequently experiencing downtimes of over four hours. Determined to find a more reliable solution, they looked abroad for better options.
Their criteria were straightforward: a tool that supports remote work, offers a great price-quality ratio, and, most importantly, delivers exceptional service stability.
With Superchat, the Benavides brothers could finally integrate multiple communication channels seamlessly. Since implementing Superchat, Yayadelivery has tripled their messaging volume to nearly 200,000 messages in just three months and is thrilled about their future prospects.
Superchat success indicators
- 300,000 messages received in 6 Months
- up to 100 new Customers / day
- Fully Automated Workflow, workload reduced by 65%
How Yayadelivery uses Superchat
Automated Order Confirmation
Yayadelivery seamlessly integrates Superchat into their daily operations.
For each incoming order, a custom Wa.me link is generated. Customers simply click the link to confirm their order and are instantly redirected to a WhatsApp chat with Yayadelivery.
In the chat, customers receive an automatic order confirmation, and the order is forwarded to the appropriate driver.
This direct communication channel allows customers to ask any relevant questions and stay in touch with the Yayadelivery team.
Upon delivery, customers type "Entregado" (Spanish for "My order arrived"), marking the delivery process as complete.
Using Superchat’s automation features, Yayadelivery can also send automated review requests or newsletter invitations after each successful order. The possibilities are nearly endless.
Keeping Customers Engaged
After each order is completed, customers receive an automated call-to-action message from Yayadelivery, thanking them for their order and directing them back to the website.
Additionally, Yayadelivery regularly offers discounts or free delivery on subsequent orders. This strategy has significantly improved both their revenue per customer and overall customer loyalty.
The key advantage of integrating WhatsApp Business into their processes is the ability to build a customer base that can be reached more directly and personally than ever before. Looking ahead, Yayadelivery could implement a WhatsApp newsletter to send their latest offers and updates regularly. With opening rates exceeding 95%, this could further boost their business and revenue.
Team Chat for Internal Communication
With an average messaging volume of approximately 1,500 messages per day, managing communications can be challenging for Yayadelivery's three-person team.
To stay organized and ensure no customer is missed, Yayadelivery utilizes Superchat's tools for internal communication.
Internal notes in each chat enable team members to seamlessly take over conversations and tag others for important questions.
The Team Chat feature also offers capabilities such as creating different groups, forwarding customer messages for further discussion, and answering messages in threads to maintain clarity.
Outlook: Automate the Whole Communication with AI
Looking ahead, Yayadelivery aims to introduce a custom AI assistant to further reduce their workload. With this implementation, Xavier hopes to serve up to 100,000 daily customers through Superchat.
We are here to support his vision and help the team leverage the power of Superchat to its fullest potential.