True Nature was founded in 2019 by Lukas Peto and Samuel Peto, starting as an Amazon brand focused on natural dietary supplements. Today, the company also operates in online pharmacies, on eBay, and through its own webshop, offering products for health-conscious customers seeking to support a balanced diet and an active lifestyle. True Nature employs over 25 passionate team members who continuously develop the brand and its product range.
Initially, True Nature handled all customer service exclusively via email. However, this approach was time-consuming and did not allow for quick, direct responses to customer inquiries. The company sought a flexible and user-friendly solution that would make it easier for customers to get in touch and could also be used for marketing activities. With Superchat, True Nature has been able to leverage WhatsApp for customer support and build a newsletter that has significantly boosted customer communication and subscriber growth.
True Nature's Top Three Favorite Features
True Nature particularly benefits from Superchat’s automation features, which allow customers to easily subscribe to or unsubscribe from the newsletter via WhatsApp. The universal inbox ensures that customers can communicate on their preferred channel, while the platform also supports marketing campaigns through WhatsApp. For the young company, the simple onboarding process was a key factor: all essential features were set up in Superchat within a short time, enabling the team to immediately make customer service more efficient.
How True Nature Benefits from Superchat
- Faster and more flexible customer communication via WhatsApp
- Automated newsletter registration increases subscriber count
- 80% open rate for WhatsApp newsletters compared to email
- Intuitive dashboard enables easy use and management
- Improved customer retention and more efficient workflows
How True Nature Uses Superchat
Choosing Superchat
After an extensive search among several providers, True Nature chose Superchat for its comprehensive features and attractive cost-benefit ratio. The implementation process was seamless: during onboarding, all key functions were quickly set up, and True Nature received support from a dedicated account manager. The platform’s user-friendliness and flexibility won over the team, enabling immediate and productive use.
Daily Use of Superchat
Getting started with Superchat was straightforward and intuitive for True Nature. Tobias Belting, responsible for Customer Success and Support, found the features easily accessible and quickly integrated the tool into daily customer interactions. Superchat enabled a 100% increase in response speed and flexibility in customer service. One of True Nature’s main strategies is leveraging automation to register subscribers for their WhatsApp newsletter.
Since implementing Superchat’s automation features, True Nature has gained over 150 subscribers in just two months and plans to attract more customers through package inserts and flyers, highlighting the WhatsApp contact and newsletter option.
Scaling with Superchat in the Future
True Nature aims to further expand its reach and WhatsApp newsletter to establish a strong love brand in the superfood sector over the long term.