The RAN Group is a recruitment agency specialising in the provision of healthcare and education professionals. Since its foundation 11 years ago, the agency has gained the trust of clinics, hospitals and care homes.
Michael Bauer, Managing Director of the RAN Group, understands the needs and requirements of both medical facilities and healthcare professionals. The RAN Group has integrated Superchat into its system to make the recruitment process more efficient and to enable direct and fast communication with candidates and professionals.
How RAN Group benefits from Superchat
The RAN Group team can
- Use WhatsApp Business in compliance with GDPR and with multiple users
- Send automated WhatsApp messages to candidates and employees
- Manage channels, chats, campaigns and contacts in one universal inbox
- Easily connect Superchat to their existing candidate management system
What aspects of Superchat convinced the RAN Group?
Michael Bauer was quick to recognise the huge potential of WhatsApp to better reach candidates and communicate efficiently with and communicate efficiently with professionals.
Before using Superchat, his team had already tested the WhatsApp business app on a shared tablet. Coordinating between multiple people and a single device caused organisational chaos.
The introduction of Superchat by Michael Bauer was met with great enthusiasm by the team. For the employees of the RAN Group, the platform was a decisive 'aha' moment:
Sending GDPR-compliant messages automatically via WhatsApp Business and synchronising chats with chats with multiple users in a universal inbox.
These factors convinced the RAN Group to launch Superchat at the end of 2021. Since then, the collaboration between the two companies has continued to grow and prove extremely fruitful.
Superchat success indicators
The successful use of Superchat at the RAN Group is reflected in several key key indicators:
- Increase in candidate appointment bookings by more than 30%.
- More than 5,000 messages sent in the first 6 months
- At least 2-3 hours of time saved per employee per week by replacing the WhatsApp business app with Superchat
How RAN Group uses Superchat
WhatsApp Business Superchat routes all WhatsApp conversations to German servers via the official WhatsApp Business API to German servers. For the RAN Group, this is a fundamental requirement to reach its candidates and professionals via WhatsApp in compliance with GDPR. Using WhatsApp as a communication channel has proven to be extremely valuable for the RAN Group.
They can use the messenger to communicate effectively not only with candidates, but also with their specialist staff, managing various issues such as holiday requests, sick leave and assignments to new jobs. The short response times in WhatsApp conversations enable the RAN Group to handle support requests from its candidates and specialists much more efficiently and successfully.
Superchat Automations
As soon as candidates apply via RAN Group's dedicated forms, the RAN Group team uses Superchat to automatically send links to interviews automatically. This automated sending is immediate and contributes to at least 30% more appointments booked by candidates.
RAN Group also uses Superchat's automation to remind candidates shortly before their scheduled interview. These reminders help increase attendance rates by ensuring candidates don't forget their appointments and are prepared.
Communication in the universal inbox
Labels and contact attributes are just some of the many tools that make RAN Group's work in Superchat's universal inbox at Superchat. For Michael and his team the coordination of different users within the platform.
For this purpose, the employee assignments in the inbox are particularly valuable. With the support of this function, the employees of the RAN Group can work in parallel in the software and see at a glance which topic is their responsibility.
Closed conversations can be marked as closed, which increases clarity and ensures that all enquiries are dealt with. This increases clarity and ensures that all enquiries are dealt with in a timely manner. In addition, candidates are automatically assigned to the responsible recruiter based on the position they are position they are applying for, further simplifying the contact assignment process.