The 5-star Flüela Hotel Davos is located in the heart of Europe's highest town at 1,560 metres above sea level and is the oldest hotel in Davos. Founded by the Gredig family, the hotel boasts luxurious rooms and suites as well as world-class cuisine. Personal communication is a constant companion for guests.
For André Riehle, Marketing and Communications Manager, it was clear early on that a traditional hotel like the Flüela Hotel Davos could not just rely on analogue communication, but could also benefit from the advantages of the digital age.
With Superchat, the Flüela Hotel Davos is able to use innovative communication to take the traditional concept of personalised interaction with guests to an efficient and even more effective level. Enquiries can be processed more quickly and at the same time personalised communication can be created.
How Hotel Flüela Davos benefits from Superchat
- Privacy-compliant use of WhatsApp Business with 50 employees, regardless of location, both on desktops at reception and mobile on smartphones
- Handling of bookings and individual customer requests through direct communication via WhatsApp
- Internal routing of messages and quick assignment of tasks to reception, kitchen or cleaning staff
Personalised & communication tailored to individual needs
The Hotel Flüela Davos is committed to providing its guests with a personalised service. Using Superchat, guests' requests can be easily and directly recorded and processed before, during and after their visit.
Messages via WhatsApp also take the pressure off the telephone and can be dealt with as capacity allows. The perceived proximity of WhatsApp also makes communication more personal for customers. If an enquiry cannot be dealt with immediately, it can be deferred to a later date.
If a customer request has already been fulfilled, it can be marked as completed. This has the advantage that Hotel Flüela Davos can always keep track of all messages, even during the high season.
Flexibility through location-independent use
In the back office, at reception, in the kitchen or on the move. Superchat can be used on a desktop or smartphone via the Superchat app, regardless of device or location. This allows everyone from kitchen staff to concierges to stay in touch and respond to their assigned tasks.
At the Hotel Flüela Davos, the tedious process of routing calls through different channels is now a thing of the past. The time saved can be spent on personal contact with customers.
Efficiency booster: WhatsApp templates 🚀
Take advantage of WhatsApp templates: Thanks to this handy option, frequently used messages can be sent with just a few clicks. This virtually eliminates the need to write time-consuming messages. The templates can be created in just a few minutes, saving you valuable time every day.
WhatsApp newsletter: open rates approach 100%
The Flüela Hotel Davos also creates newsletters with superchat for WhatsApp communication. This allows offers such as the early bird promotion to be communicated directly via WhatsApp and not missed by customers. This results in open rates of over 90%. Plus customers without read confirmation!
Better Google ranking by using Superchat
What nobody knew a few years ago is now essential. A good Google ranking is increasingly important these days. The low-threshold option of sending customers a link to the review has led to an increase in the number of reviews and a significant improvement in the Google ranking.
As a result, Hotel Flüela benefits from greater visibility in online searches and can be found by more potential guests. Thanks to the improved visibility, the hotel can achieve better occupancy through more bookings.
