Downtown Tattoo Jena was founded in 2018 by Sebastian Heering and is renowned for its high-quality and custom tattoos. The studio places great importance on building personal relationships with its clients and is the leading tattoo studio in Thuringia. With growing customer demand, the team recognized the need to optimize communication channels and make it as simple and seamless as possible for clients to get in touch.
With a diverse customer base seeking contact through various channels, Downtown Tattoo Jena faced the challenge of finding a solution that could centralize all communication while simplifying inquiry management. Before adopting Superchat, the team primarily relied on email, which some customers found to be an inflexible and cumbersome option.
Downtown Tattoo Jena's Top Three Favorite Features
Thanks to the universal inbox from Superchat, Downtown Tattoo Jena can now manage all inquiries in one centralized mailbox, making it easier to cater to customers' preferred channels. The AI-powered chatbot ensures that customers have a point of contact even outside business hours, enhancing service quality and customer satisfaction. Automated responses save the team time and make communication more efficient.
How Downtown Tattoo Jena Benefits from Superchat
- 30% more customer engagement via WhatsApp
- Simplified communication and time savings through automation
- 24/7 customer support with the AI-powered chatbot
- Centralized management of all channels in a single inbox
- 50% of common inquiries resolved upfront by the AI chatbot
How Downtown Tattoo Jena Uses Superchat
Challenges Before Superchat
Downtown Tattoo Jena was looking for a way to unify its various customer contact channels into a single system. During the implementation of Superchat, the team was able to quickly integrate the solution independently thanks to clear instructions. Even without extensive onboarding, the integration went smoothly, and support was always available for any questions.
Daily Use of Superchat
Since introducing Superchat, the team has handled the majority of customer inquiries via WhatsApp, resulting in a significant 30% increase in contact requests. All contact options are promoted on social media and through a link-in-bio to offer customers maximum flexibility. In addition to WhatsApp, the studio uses the Superchat chatbot for automated responses and to gather key information before inquiries are forwarded to the team.
How Downtown Tattoo Jena Plans to Scale Further with Superchat
In the future, Downtown Tattoo Jena plans to make greater use of WhatsApp newsletters to keep customers informed and communicate special promotions. The AI chatbot will be continuously developed to further automate communication and enhance the customer experience.