Lead Ads are a popular ad format on LinkedIn, enabling companies to create Lead Gen Forms directly on LinkedIn as a Call-to-Action (CTA) for ads, instead of directing users to a landing page or company profile.
Especially for B2B companies, Lead Ads have become one of the most popular ad formats. Because users don't have to leave the platform and can auto-fill forms with information from their profiles, campaigns typically achieve very high conversion rates. Lead Ads are also available on platforms like Facebook, Instagram, and TikTok.
With Superchat and Zapier, you can integrate your LinkedIn Business Account with WhatsApp with just a few clicks, for example, to automatically create new leads from your Lead Ads as contacts and send them a confirmation or welcome message.
If you also use Lead Ads as an advertising format on Facebook and/or Instagram, you can use the same integration for leads from your campaigns there.
Benefits: Why You Should Integrate LinkedIn Lead Ads with WhatsApp
WhatsApp, Facebook, and Instagram are the world's most popular apps and communication services. Especially WhatsApp messages are an important direct communication channel for many companies, often almost completely replacing email.
This is mainly because messages via WhatsApp are almost always read (98% open rate) and typically within less than an hour. Moreover, messengers are more personal than traditional marketing channels and enable a much faster exchange of information.
Lead Ads on Facebook and Instagram are already among the most popular WhatsApp integrations. They allow you to, for example, automatically add new leads as contacts, send a confirmation, and follow up. Due to the widespread use of WhatsApp, you can also use this integration excellently for your leads from LinkedIn.
The integration also allows contact details for WhatsApp and other channels to be automatically updated in Superchat and personalized messages to be sent, depending on whether it's a new or existing contact. With Superchat and Zapier, you can also link your CRM system with WhatsApp to automatically update your contact data and seamlessly integrate the messenger into your processes.
The dynamic nature of conversations in messengers can also be used to query further data at a later date and provide it, either personally or through automated workflows and chatbots.
Guide: How to Integrate LinkedIn Lead Ads with WhatsApp
An automated integration of leads from your Lead Gen Forms on LinkedIn with WhatsApp, Instagram, or Facebook Messenger is only possible via the API. This means you must either connect the APIs yourself or use a tool that already has the necessary APIs integrated. For example, Superchat features integration with Zapier and Make, allowing you to integrate Lead Ads with any popular messenger in just a few clicks.
Requirements for Integration with WhatsApp
- Access to the WhatsApp Business API or WhatsApp Cloud API or a messaging platform like Superchat that already has all necessary integrations
- Admin access to the LinkedIn Campaign Manager where your Lead Ads are managed
- Access to Zapier or Make. (The LinkedIn Ads integration is a premium app in Zapier. You need a paid plan to use it.)
Step-by-Step Guide for Integration with Zapier
The exact procedure depends on the desired automation process. In this guide, we show you how to create a new lead from a Lead Ad on LinkedIn in Superchat and contact them via WhatsApp.
- Create the desired message as a WhatsApp template (Template) in Superchat (https://intercom-help.eu/superx/de/articles/25035-get-started-whatsapp-vorlagen). (This is important, as new contacts can only be contacted via the WhatsApp API using confirmed templates.)
- Open Zapier and select "Create" > "Zap".
- Choose the LinkedIn Ads integration as a trigger with the event "New Lead Gen Form Response".
- If you only want to message leads from a specific form via WhatsApp, optionally select a specific form under "Step details".
- Add the Superchat app as the next step with the event "Find a Contact". Under the "Action" menu point, select the appropriate contact attribute in Superchat (for WhatsApp contacts, the phone number) and in the "Value" field, select the appropriate result from your Lead Ads.
- Add the Superchat app with the event "Create Contact" as the next step, and fill in the contact attributes with the corresponding answers from the Lead Ads.
- Test the steps and then publish the Zap (Off/On).
Any new lead you gain through Lead Ads will now automatically be created in Superchat and receive a confirmation via WhatsApp.