Lead Ads are a popular ad format on Facebook and Instagram that let companies create lead generation forms on the social media platforms directly in Meta Business Manager.
Lead ads are now one of the most popular advertising formats, especially for B2B companies. Since users don't have to leave the platform and can automatically fill out the forms with information from their profile, the campaigns usually achieve very good conversion rates.
With Superchat and Zapier, you can connect your Meta Business account to WhatsApp in just a few clicks. This lets you can add new leads as contacts and send an automatic confirmation or welcome message.
If you also use lead ads as an advertising format on LinkedIn, you can use the same integration for your LinkedIn leads.
Advantages: Why you should integrate Lead Ads campaigns with WhatsApp
WhatsApp, Facebook and Instagram are the world's most popular apps and communication services. WhatsApp messages in particular are an important direct communication channel for many companies with their customers, and in many cases already almost completely replace email.
This is mainly because messages via WhatsApp are almost always read (98% open rate) and usually within less than an hour. Also, messengers are more personal than classic marketing channels and enable a much faster exchange of information.
Lead Ads on Facebook and Instagram are among the most popular WhatsApp integrations. For example, they make it possible to automatically add new leads as contacts, send a confirmation and follow up.
The integration also makes it possible to automatically update contact details for WhatsApp and other channels in Superchat and to send personalized messages, for example depending on whether the contact is a new or existing contact.
You can also use the way conversations work in messengers to ask questions and get extra info at a later stage. This could be in a personal conversation, personally or through automated workflows and chatbots.
How to integrate Facebook Lead Ads with WhatsApp, Instagram & Co.
Integrating new Leads from Facebook Ads with WhatsApp is only possible via the respective APIs. This means that you either have to connect the APIs yourself or use a tool that is integrated with Facebook and WhatsApp. For example, Superchat has integrations with Zapier and Make, so you can integrate Facebook Lead Ads with any popular messenger in just a few clicks.
Requirements
- Access to the WhatsApp Business API or WhatsApp Cloud API or a messaging platform like Superchat that already has all the necessary integrations
- Admin access to the Meta Business Account where you manage your lead ads
- Access to a Zapier or Make account
Step-by-step guide to integrating Typeform with WhatsApp using Zapier
The process will vary depending on what you're trying to automate. The following steps will show you how to create a new contact from a Lead Ad created on Facebook or Instagram in Superchat and contact them via WhatsApp.
- Create a [WhatsApp template with your confirmation message in Superchat] (https://intercom-help.eu/superx/en/articles/25035-get-started-whatsapp-templates). Please note that new contacts can only be contacted via the WhatsApp API using approved templates.
- Open Zapier, click 'Create' in the top left corner and select 'Zap'.
- Use the Facebook Leads Ads or Instagram Lead Ads app as the trigger and select the New Lead event. (If you're managing your Facebook and Instagram Ads in the same Business Account, you can use either App for both) 4. Optional: Select a lead form you want to use from the "Step details" menu.
- Next, add a new step using the Superchat app with the 'Find a contact' event. In the 'Action' menu, under 'Field', select the preferred contact attribute in Superchat (the phone number for WhatsApp contacts) and in the 'Value' field select the corresponding result from your Lead Ads.
- Add another step with the Superchat app, and select 'Create Contact' as the event, and fill in the contact attributes with the answers from your Lead Ads.
- Add another step with the Superchat app, and select 'Send WhatsApp Template' as the event, if you want to contact your new leads automatically. In the "Action" fill out the fields to prefill your message. Pick the phone number from your Lead Ads trigger and select the WhatsApp template you created in step 1.
- Test the steps and then publish the Zap (Off/On).
- Any contact who converts through a lead ad will now automatically be added to Superchat and will receive a confirmation via WhatsApp.
In our video tutorial, we show you how to create an automation that will first search for a contact in Superchat and update the existing contact instead of creating a new one. In the video, we're using a Typeform integration, but you can use the same workflow for Facebook, Instagram, LinkedIn Lead Ads or similar. All you need to do is change the trigger for the workflow.