Lead Ads are a popular advertising format on Pinterest, allowing businesses to use lead forms as Call-to-Actions (CTA) for ads on Pinterest instead of directing users to a landing page or company profile. This often leads to better conversion rates as users do not leave the platform.
Particularly for B2B companies, Lead Ads have become one of the preferred ad formats. Similar Ad formats are available on almost all platforms such as Facebook, Instagram, LinkedIn, or as an extension for Google Ads.
With Superchat and Zapier, you can integrate your Pinterest Lead Ads with WhatsApp in just a few clicks, for example, to automatically create new leads from your campaigns as contacts and send them a confirmation or welcome message.
If you use Lead Ads as an advertising format on other platforms, you can use the same integration for leads from your campaigns on Facebook, Instagram, and/or LinkedIn.
Benefits: Why You Should Integrate Your Pinterest Lead Ads with WhatsApp
WhatsApp, Facebook, and Instagram are among the most popular apps and communication services globally. Particularly, WhatsApp messages are essential for many businesses as a direct communication channel with their customers, often replacing emails in many instances.
A significant advantage of WhatsApp is that messages are almost always read (98% open rate) and usually within less than an hour. Moreover, messengers are more personal than traditional marketing channels and allow for much faster information exchange.
Lead Ads on platforms like Facebook and Instagram are already among the most popular WhatsApp integrations. They allow you, for example, to automatically add new leads as contacts, send confirmations, and follow up. Due to the widespread use of WhatsApp, you can also use this integration for your leads from your ads on Pinterest.
The integration also allows for automatic updating of contact details for WhatsApp and other channels in Superchat and sending personalized messages, for example, depending on whether it's a new or existing contact.
Messengers are also well-suited to request additional information at a later time and provide it, either personally or through automated workflows and chatbots.
Guide: How to Integrate Pinterest Lead Ads with WhatsApp
An automated integration of your leads from Pinterest with WhatsApp, Instagram, or Facebook Messenger is only possible via the API. This means you must either connect the APIs yourself or use a tool that already has the necessary APIs integrated. For example, Superchat features integration with Zapier and Make, allowing you to integrate your leads from all Lead Ads formats with all popular messengers in just a few clicks.
Requirements for Integration with WhatsApp
- Access to the WhatsApp Business API or WhatsApp Cloud API or a messaging platform like Superchat that already has all necessary integrations
- Admin access to your Pinterest account where your Lead Ads are managed
- Access to Zapier or Make.
Step-by-Step Guide for Integration with Zapier
The exact procedure depends on the desired automation process. In our guide, we show you how to automatically create a new lead from Pinterest as a contact in Superchat and send a message via WhatsApp.
- Create a WhatsApp template in Superchat with the message you want to send to new leads (important as new contacts can only be contacted via the WhatsApp API using confirmed templates).
- Open Zapier and select "Create" > "Zap".
- Choose the Pinterest Lead Ads App as a trigger with the event "New Lead".
- If you want to message only leads from a specific form via WhatsApp, also select the desired form.
- Add the Superchat app as the next step with the event "Find a Contact". In the "Action" menu under "Field," choose the appropriate contact attribute in Superchat (for WhatsApp contacts, the phone number) and in the "Value" field, choose the appropriate result from your Lead Ads.
- Next, add the Superchat app with the event "Create Contact" and fill in the contact attributes with the corresponding answers from the Lead Ads.
- Test the steps and then publish the Zap (Off/On).
Every new lead you gain through Lead Ads will now automatically be created in Superchat and receive a confirmation via WhatsApp.
In our video tutorial, we show you using the example of a Typeform integration, how to create the automation so that you search for a contact in Superchat and update the data if the contact already exists, instead of creating a new one. For Pinterest Lead Ads or other social media, the workflow is the same - you just need to adjust the respective trigger.