WhatsApp - The Future for Travel Agencies and Operators

In today's fast-paced era of digitization, staying ahead is crucial, especially in the tourism industry. Rather than viewing it as a challenge, companies should recognize it as a significant opportunity. Here, you'll discover how to offer your customers an unforgettable journey using WhatsApp.
  • Maximilian Mierswa
  • 11/24/2023
  • 3 min reading time
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Smartphones have become an essential part of daily life, with over 50% using their mobiles for both researching travel destinations and making bookings. Therefore, travel providers should prioritize customer communication through WhatsApp. This approach allows communication via the most popular messenger while ensuring 100% GDPR compliance.

Here's what you'll find on this industry page:

  • A Superchat product mockup
  • Examples showcasing the use of WhatsApp in the tourism industry
  • An explanation of GDPR-compliant usage with Superchat

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Industry-Specific Use Cases

Communication and Travel Processing

WhatsApp offers the opportunity to send messages directly onto the displays of your customer's phones. This way you can exchange important information as fast as possible.

This capability allows you to boost bookings by managing travel processes directly via WhatsApp. Superchat's Universal inbox enables the team to manage all incoming messages, irrespective of the channel they come through. By consolidating all channels into one tool, you'll never miss a customer inquiry.

Organizing and conducting school trips for a young audience requires a professional approach. Superchat and WhatsApp provide us with the ideal communication platform.
Titelbild Erfolgsgeschichte 2GETHER Travel
Marius Kaiser, CEO - 2GETHER Travel

Personalized Offers through WhatsApp Newsletters

Send personalized travel offers using WhatsApp newsletters, offering early-bird discounts or recommendations based on past travel destinations.

With Sueprchat’s campaign feature, you can create and send WhatsApp Newsletters in no time and benefit from an opening rate of over 90%.

For travel agencies, establishing a strong bond with customers is crucial. Achieving this through digital channels is a significant challenge.
Holger Siemon, eniyan GmbH
Holger Siemon, eniyan GmbH

Image as a Success Factor

Google is often the initial touchpoint for customers with a company. Therefore, ensuring your company showcases positive Google reviews is crucial. Satisfied customers and good reviews also attract new customers.

Superchat enables you to send a review link post-trip to your customers to boost your Google reviews.

Digital Reception and Support via WhatsApp

Arrival and departure days can be stressful. WhatsApp allows you to send crucial information to customers before their arrival. For example, you can send customers the codes for their room or the wifi password via WhatsApp. In addition, customers can simply send you a picture if something in their room isn’t working and you can try to fix the issue without having to inspect it in person first.

With Superchat's desktop and mobile app, you can assist guests from multiple devices, anytime, anywhere, eliminating the need for physical presence on-site.

We spent two weeks vacationing in Montenegro. During this time, we managed new bookings and customer inquiries for about two hours daily. Meanwhile, our team in Germany accessed the WhatsApp accounts. This wouldn't have been possible without Superchat alongside WhatsApp Business—we vacationed guilt-free.
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Daniel Kinast, CEO - KHC.travel

Available at any time - via Webchat

Integrate a webchat on the website for customers to contact you anytime and ask questions. This bypasses constantly occupied phone lines, allowing you to answer queries simply through chat.

Handling Queries through Automation

Superchat not only ensures quick and efficient customer support but also allows the creation of automations to handle customer queries.

Define keywords as triggers, automatically sending follow-up questions or offers based on specific criteria. This way you can make WhatsApp an even more powerful communication tool.

GDPR-Compliant Use of WhatsApp with Superchat

Providers like Superchat ensure GDPR compliance by utilizing the WhatsApp Business API.

Based on this API, messaging platforms can be developed, which entrepreneurs like you can utilize.

In this context, the issue of data protection lies with the respective software developer, not with Meta or WhatsApp.

The use of messaging platforms is subject to high standards. Providers like Superchat, for instance, opt for server locations in Frankfurt am Main, Germany.

No evaluation of metadata by WhatsApp. No unencrypted backups. No access to contact data on your cell phone. Your customer data remains protected.

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Try Superchat with your travel agency.
Kostenlos registrieren
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Maximilian Mierswa
Maximilian Mierswa
Maximilian is an intern at Superchat and supports the marketing team with various tasks. He also has a great passion for new projects.