WhatsApp can be utilized GDPR-compliant in your practice through the WhatsApp Business API.
Providers like Superchat offer seamless access to this feature.
On this industry page you will find:
- A Superchat product mockup,
- Tangible examples of WhatsApp use in your practice,
- An explanation regarding GDPR compliance.
Examples of Communication via WhatsApp and Co.
Handling Patient Inquiries
In Superchat's Universal Inbox, your team collaboratively manages patient inquiries from any channel they originate from. All are unified within a user-friendly interface.
Create distinct mailboxes for staff or relevant topics. Chat labels and filters further aid in structuring.
Maintain clarity and avoid communication chaos.
Sending Appointment Confirmations
WhatsApp's universal appeal spans all age groups. Dispatch appointment confirmations via WhatsApp, including relevant documents like PDFs, such as a digital medical history questionnaire.
Alerting About Available Slots
With the WhatsApp Newsletter, you can inform multiple patients simultaneously about available slots. If using a digital booking system, embed a corresponding link directly in the WhatsApp message.
This way, you can automate booking processes and minimize the number of patients who don't show up for their appointments.
Enhancing Online Reviews
Potential patients often research nearby clinics on Google. Positive online reviews boost visibility within search engines and your practice's reputation. With Superchat, you can dispatch review invitations to satisfied patients across various channels.
Bonus: Engaging Patients Directly
How do you inform patients about a new service?
How do you get them into the WhatsApp chat?
For instance, directly at your clinic. Utilize WhatsApp QR codes and displays at the reception. Patients who scan the code, enter the WhatsApp chat instantly.
Alternatively, you can integrate WhatsApp links or a Webchat on your website.
GDPR-Compliant Use of WhatsApp with Superchat
Providers like Superchat ensure GDPR compliance by utilizing the WhatsApp Business API.
Based on this API, messaging platforms can be developed, which entrepreneurs like you can utilize.
In this context, the issue of data protection lies with the respective software developer, not with Meta or WhatsApp.
The use of messaging platforms is subject to high standards. Providers like Superchat, for instance, opt for server locations in Frankfurt am Main, Germany.
No evaluation of metadata by WhatsApp. No unencrypted backups. No access to contact data on your cell phone. Your customer data remains protected.
For legally compliant WhatsApp newsletter usage, the so-called Opt-In plays a crucial role. You may send WhatsApp campaigns only with your customers' consent.
Messaging platforms allow you to obtain Opt-Ins directly in the WhatsApp chat through keywords.