WhatsApp for your practice: 100% GDPR-compliant

Looking for a fast, uncomplicated, and data privacy-conscious use of WhatsApp? Superchat brings you tailored functionalities. Hundreds of doctors and orthopedists have successfully adopted this messaging platform!
  • Christina Wendt
  • 12/18/2023
  • 2 min reading time
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WhatsApp can be utilized GDPR-compliant in your practice through the WhatsApp Business API.

Providers like Superchat offer seamless access to this feature.

On this industry page you will find:

  • A Superchat product mockup,
  • Tangible examples of WhatsApp use in your practice,
  • An explanation regarding GDPR compliance.

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Examples of Communication via WhatsApp and Co.

Handling Patient Inquiries

In Superchat's Universal Inbox, your team collaboratively manages patient inquiries from any channel they originate from. All are unified within a user-friendly interface.

Create distinct mailboxes for staff or relevant topics. Chat labels and filters further aid in structuring.

Maintain clarity and avoid communication chaos.

“Maintain clarity and avoid communication chaos. "Rather than picking up the phone, we now inform our customers via chat. The process is quick, and documentation is simple. ”
Profilbild Alexander Tretin
Alexander Tretin, Fachzentrum für Orthopädie Technik Tretin GmbH

Sending Appointment Confirmations

WhatsApp's universal appeal spans all age groups. Dispatch appointment confirmations via WhatsApp, including relevant documents like PDFs, such as a digital medical history questionnaire.

“Even our older patients prefer using WhatsApp for prescription queries or appointment clarifications. ”
author
Dr. med. Dominik John, Südstadt Orthopäden

Alerting About Available Slots

With the WhatsApp Newsletter, you can inform multiple patients simultaneously about available slots. If using a digital booking system, embed a corresponding link directly in the WhatsApp message.

This way, you can automate booking processes and minimize the number of patients who don't show up for their appointments.

“We aim to establish a system for quick rebooking of available slots, minimizing revenue losses, and optimizing our available time. ”
author
Dr. M.Sc. Jendrik Hintze - Zahnarzt Mühlheim am Main Dr. M.Sc. Hintze

Enhancing Online Reviews

Potential patients often research nearby clinics on Google. Positive online reviews boost visibility within search engines and your practice's reputation. With Superchat, you can dispatch review invitations to satisfied patients across various channels.

Bonus: Engaging Patients Directly

How do you inform patients about a new service?

How do you get them into the WhatsApp chat?

For instance, directly at your clinic. Utilize WhatsApp QR codes and displays at the reception. Patients who scan the code, enter the WhatsApp chat instantly.

Alternatively, you can integrate WhatsApp links or a Webchat on your website.

“The daily deluge of emails often goes unopened. We aim to inform our patients via WhatsApp about relevant and seasonal topics in the future. ”
author
Dr. med. Dominik John,Südstadt Orthopäden

GDPR-Compliant Use of WhatsApp with Superchat

Providers like Superchat ensure GDPR compliance by utilizing the WhatsApp Business API.

Based on this API, messaging platforms can be developed, which entrepreneurs like you can utilize.

In this context, the issue of data protection lies with the respective software developer, not with Meta or WhatsApp.

The use of messaging platforms is subject to high standards. Providers like Superchat, for instance, opt for server locations in Frankfurt am Main, Germany.

No evaluation of metadata by WhatsApp. No unencrypted backups. No access to contact data on your cell phone. Your customer data remains protected.

For legally compliant WhatsApp newsletter usage, the so-called Opt-In plays a crucial role. You may send WhatsApp campaigns only with your customers' consent.

Messaging platforms allow you to obtain Opt-Ins directly in the WhatsApp chat through keywords.

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Christina Wendt
Christina Wendt
Christina is one of our messaging experts and content specialist at Superchat. Besides communication and marketing related topics, she has an excellent knowledge of the Berlin food scene.