Is Superchat a good Userlike alternative? Superchat vs. Userlike

Userlike is a omnichannel communication provider and counts multinational companies among its customers. Superchat, on the other hand, focuses on the needs of SMEs. Find out why Superchat is an interesting Userlike alternative.
  • Julian Gumny
  • 3/21/2025
  • 15 min reading time
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Userlike is a live chat software from Cologne that, in addition to the classic website chat, also integrates messaging services such as Facebook Messenger, WhatsApp, Telegram, and SMS. According to their own statements, Userlike targets leading brands, ranging from hidden champions to global corporations like Toyota, which is also reflected in their pricing structure.

While the AI Automation Hub add-on with AI chatbots at Userlike starts at €485 per month, Superchat already includes one AI chatbot in the Professional plan for just €129 per month. This example clearly illustrates the significant savings potential when switching to Superchat.

The messaging software Superchat was founded in Berlin in 2020 with the goal of making messaging channels like WhatsApp accessible specifically for small and medium-sized businesses. The platform offers a central inbox for all relevant channels such as WhatsApp, Instagram, Facebook Messenger, Telegram, live chat, and email. Customer inquiries can be handled both in real time and asynchronously.

A particular highlight is Superchat’s user-friendly builder, which enables numerous automations and integrations and includes additional features like review management and a team chat.

In this article, we compare the features, customer satisfaction, and price-performance ratio of both platforms. This will help you determine whether a classic live chat software like Userlike or a comprehensive all-in-one solution like Superchat is better suited to the needs of your business.

Features: Is Superchat a Userlike alternative?

The following table provides a clear overview of all key features:

FeatureUserlikeSuperchat
Free trial
Onboarding and setup
Integrated channels
WhatsApp
Instagram
Facebook
Telegram
Email
Threema
SMS
Features
Make & Zapier integration
Visual builder for automations
AI chatbot
Unified inbox
WhatsApp newsletter
Contact management
Analytics
Automations
Web chat
Live chat
Mobile app
Team chat
Live chat with video calls
Live chat with screen sharing
Review management
Android app in Play Store
iOS app in App Store

When comparing features, it’s important to differentiate between live chat features and messaging features (such as WhatsApp newsletters, review management, team chat, etc.). Userlike is primarily a live chat software designed for larger companies. Accordingly, its live chat capabilities are extensive, including video chat and screen sharing.

These features are particularly appealing for businesses that want to offer technical support via live chat without relying on additional tools like TeamViewer. In contrast, Userlike's messaging features are limited. There is no comprehensive review management (review invitations, filters, review handling), and the automation options for WhatsApp messages (WhatsApp flows) are restricted. Automated WhatsApp messages are essential for WhatsApp marketing and are ideal for lead generation, qualification, surveys, and bookings.

Automations EN.png This becomes clear when comparing Userlike’s WhatsApp flow builder with Superchat’s visual no-code builder. Superchat’s builder is not only easier to use, but also allows for the creation of branched automations with multiple paths. Typical mistakes like forgotten branches are immediately visible. You can test Superchat’s no-code builder yourself during the free trial period.

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Another major difference lies in the integration options. Superchat offers connections to over 7,000 apps via Zapier and Make. Additionally, there are direct integrations with HubSpot as well as a dedicated Superchat API. These integrations are included in the Advanced plan. In contrast, Userlike's Corporate plan only includes the Add-on API, Messenger API, Analytics API, and Chatbot API. Zapier or Make integrations are not available.

Another key aspect concerns the branding options. With Superchat, the Superchat logo can be removed from the chat widget starting from the Professional plan. With Userlike, this is only possible in the Flex plan (Enterprise). Therefore, Userlike customers who value a white-label solution need to invest significantly more.

Two other useful features of Superchat are the dedicated team chat and the comprehensive review management.

Superchat offers a tool for managing online reviews. Through a centralized platform, businesses can monitor reviews from Google, ProvenExpert, Trustpilot, and Jameda. Features such as review invitations via link, templates, and automations simplify the process of collecting new reviews. The goal is to streamline the review process, actively manage customer feedback, and strengthen the company’s online reputation.

Team Chat EN.png Additionally, there is the dedicated team chat for internal communication. Superchat’s team chat enables direct communication within the company. Teams can create private or public groups for various topics, share messages, and involve colleagues in customer inquiries. Features like direct messages, file attachments, and chat forwarding make collaboration easier. The goal is fast, transparent coordination and seamless integration of internal and external communication.

The user interface

In addition to features, the user interface also plays a crucial role in ensuring efficient use of the software. Here, Userlike shows weaknesses that are frequently mentioned in critical reviews on rating platforms.

The overall handling takes some getting used to. Finding the right sections to manage content is not always intuitive.
author
Public review on Capterra
Userlike is not intuitive and has a clustered user interface, which makes it difficult for users to fully navigate this software, especially for first time users.
author
Public review on Capterra

In contrast, the user interface of Superchat is rated by customers in reviews as very clear and easy to use.

Superchat is simply fantastic! We use this platform regularly for our communication and are absolutely thrilled. The user interface is user-friendly and intuitive, making interactions with our audience a real pleasure.
author
Public review on Capterra
From the simple user interface to the powerful features, everything is thoughtfully designed and user-friendly.
author
Public review on Capterra

Comparison: value for money

The table below clearly outlines the pricing of Userlike and Superchat. The listed prices refer to monthly costs based on annual billing:

PlanUserlikeSuperchat
Setup and fees
Free plan with WhatsApp
Free setup
Service fee for messages1 cent (WhatsApp Business)
Free setup of AI chatbot❌ (€500)
Message bonus (WhatsApp fees)✅ (min. €10)
Plans
Additional agent access€10Variable (plan/duration)
Entry plan€90 (Team plan)€79 (Basic plan)
Mid-tier plan-€129 (Professional plan)
Advanced plan€290 (Corporate plan)€249 (Advanced plan)
Enterprise planOn request (Flex plan)On request
Add-ons
AI chatbot add-on€49 (Extra AI chatbot)€485 (AI Automation Hub)
WhatsApp newsletter add-on€49€39

The table clearly shows that the base plans and add-ons are more affordable with Superchat. The entry plan with Superchat is €21 cheaper per month, and the advanced plan is even €41 cheaper.

AI-Chatbot EN.png Particularly striking is the AI chatbot add-on: at Superchat, it costs only €49, while at Userlike it costs €485. That’s a monthly saving of €436. In Superchat’s Professional plan, one AI chatbot is already included, and two are included in the Advanced plan. Furthermore, all integrations are included in the Advanced plan.

While the WhatsApp newsletter add-on from Userlike is €10 cheaper, an additional service fee applies, and there is no monthly bonus credit for Meta fees.

Customer satisfaction comparison

In addition to feature sets and pricing, customer satisfaction plays a crucial role in the purchasing decision. It reflects user-friendliness, practical applicability, and service quality.

Superchat is rated better than Userlike on the three most important review platforms. On Google and OMR Reviews, Superchat also has significantly more reviews, while Userlike leads in number of reviews on Capterra.

PlatformSuperchatUserlike
Google⭐ 4.8 (492)⭐ 4.7 (219)
OMR Reviews⭐ 4.7 (283)⭐ 4.4 (107)
Capterra⭐ 4.8 (278)⭐ 4.6 (647)

OMR Top Rated WhatsApp Marketing 2025.png

The advantages of Superchat

Superchat is the ideal solution for businesses that:

  • want to use a powerful and easy-to-use messaging platform with excellent ratings
  • want to deploy an affordable AI chatbot
  • want to create powerful WhatsApp automations and newsletters
  • want to leverage quick integrations via Make or Zapier
  • are looking for a messaging solution with more than 6,000 satisfied customers
  • want to utilize comprehensive team chat and review management features

Conclusion: Superchat offers more features at a better price

Userlike is a comprehensive live chat solution but comes with two clear drawbacks. First, using an AI chatbot costs at least €485 per month for the AI Automation Hub add-on, making it worthwhile mainly for large enterprises. Second, the options for creating WhatsApp automations, particularly newsletters, are very limited since there is no visual no-code workflow editor.

One advantage of Userlike is the extensive live chat functionality, including video calls and screen sharing. Companies that specifically need these features must weigh whether they are willing to pay more for a less comprehensive messaging platform or prefer to use separate software solutions like TeamViewer.

Superchat, on the other hand, offers a powerful workflow editor that allows you to easily create complex automations and newsletters at any time. Superchat has been designed from the ground up as a messaging platform and excels with especially extensive messaging features like internal team chat and review management. Plus, the Professional plan already includes a robust AI chatbot, and Superchat delivers all the proven live chat features you expect from a modern platform.

With powerful AI chatbots and efficient WhatsApp business tools, Superchat offers two of the most effective levers for successful customer communication. Our messaging experts are happy to show you in a personal consultation how to use Superchat optimally for your business.

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Julian Gumny
Julian Gumny
Content Manager, Superchat
Julian is a content manager at Superchat. He is a marketing nerd and likes to experiment with new content formats.