ChatWerk: Is There a Better Alternative?
ChatWerk is a messaging solution from Nuremberg that has been on the market since 2021 and currently serves over 3,000 customers. But is ChatWerk really the best choice? In this article, we compare ChatWerk with Superchat to help you make an informed decision. Superchat is the market leader in Europe and already supports more than 6,000 customers.
At first glance, both platforms may seem similar, but a closer look reveals significant differences in features and cost structures. You should take these differences into account when making your decision to avoid potential switching costs later on.
Below, we’ll first take a look at the features and customer satisfaction of both providers. Then, we'll analyze the value for money in detail.
Note: All customer numbers and reviews are as of March 2025 and are updated regularly.
Features: ChatWerk vs. Superchat
ChatWerk and Superchat both offer an omnichannel solution that integrates multiple communication channels. The following table provides a quick overview of the key features of both platforms:
| Feature | Superchat | ChatWerk |
|---|---|---|
| Free trial | ✅ | ✅ |
| Free setup | ✅ | ❌ (Depending on plan) |
| No service fees | ✅ | ❌ (+10% on Meta) |
| Transparent pricing | ✅ | ❌ |
| Integrated Channels | ||
| ✅ | ✅ | |
| ✅ | ✅ | |
| Facebook Messenger | ✅ | ✅ |
| Telegram | ✅ | ✅ |
| Webchat | ✅ | ✅ |
| ✅ | ❌ | |
| RCS (similar to SMS) | ❌ | ✅ |
| Integrations | ||
| Zapier | ✅ | ❌ |
| Make | ✅ | ❌ |
| HubSpot | ✅ | ✅ |
| Custom API | ✅ | ✅ |
| NumBirds | ❌ | ✅ |
| Additional Features | ||
| AI chatbot | ✅ | ❌ |
| Webhooks | ✅ | ❌ |
| Review management | ✅ | ❌ |
| Unified inbox | ✅ | ✅ |
| Contact management | ✅ | ✅ |
| Analytics | ✅ | ✅ |
| Automations | ✅ | ✅ |
| WhatsApp newsletter | ✅ | ✅ |
| Team chat | ✅ | ✅ |
| Mobile app | ✅ | ✅ |
When comparing the table, three key points stand out:
1. ChatWerk charges a setup fee and a 10% service fee
ChatWerk incurs additional costs, such as a setup fee and a 10% service fee for WhatsApp Business messages. These hidden fees can quickly add up with a high volume of messages.
2. ChatWerk lacks Zapier and Make integration
ChatWerk does not allow integration via platforms like Zapier or Make and also does not provide webhooks that simplify the connection to other tools. Superchat, on the other hand, offers both Zapier and Make, enabling integration with over 7,000 applications without any programming effort and with just a few clicks.
3. ChatWerk does not offer AI chatbots or review management
Additionally, ChatWerk does not provide an AI chatbot. Superchat, however, offers two AI chatbots that can be used across all channels for customer service and sales. Superchat also includes comprehensive review management, which is not available with ChatWerk.
The differences in the available plans become even more apparent in the value-for-money comparison.
Customer Satisfaction Comparison
Superchat consistently receives better ratings in terms of customer satisfaction:
| Platform | Superchat | ChatWerk |
|---|---|---|
| Capterra | ⭐ 4.8 (278 reviews) | ⭐ 4.3 (45 reviews) |
| OMR | ⭐ 4.7 (277 reviews) | ⭐ 4.3 (32 reviews) |
| ⭐ 4.8 (489 reviews) | ⭐ 4.9 (68 reviews) |
Superchat stands out especially on Capterra and OMR with significantly more and better reviews. On Google as well, Superchat’s reviews are more numerous and more recent. Most Google reviews for ChatWerk are older than twelve months.
When comparing prices, it is important to consider not only the monthly fees but also additional costs and included features. All prices are based on annual billing.
| Annual Subscription | ChatWerk | Superchat |
|---|---|---|
| Free plan | ✅ | ✅ |
| Free setup | ❌ (Setup fee depending on the package) | ✅ |
| Entry plan | €69 (Starter) | €79 (Basic Plan) |
| Mid-tier plan | €85 (Basic) | €129 (Professional Plan) |
| Advanced plan | €129 (Premium) | €249 (Advanced Plan) |
| Enterprise plan | €249 (Supreme) | On request |
At first glance, ChatWerk’s Starter Plan seems cheaper at €69 compared to Superchat’s Basic Plan at €79. However, this apparent price advantage quickly diminishes. ChatWerk's Starter Plan is limited exclusively to WhatsApp Business and allows access for only one employee. In contrast, Superchat’s Basic Plan additionally includes Instagram, Facebook Messenger, Telegram, Live Chat, Email, and access for three employees.
Superchat users also benefit from a monthly bonus credit of €10 for WhatsApp fees, which is not included with ChatWerk. Superchat’s newsletter add-on is also €10 cheaper.
Another difference lies in automations. ChatWerk’s Starter and Basic plans do not include a full-featured chat flow builder. Instead, only a simple chatbot manager is available, allowing basic messages like welcome messages with up to three button options leading to further replies or campaigns.
Superchat’s Basic Plan, however, already includes a powerful chat flow builder. This allows complex chat flows and drip flows to be created independently. Two automations with up to 1,500 monthly automation tasks are included.
For more advanced automations, ChatWerk offers a service costing €59 per chat flow level. Additionally, a limited chat flow builder (Beta) is included in the Premium and Supreme plans, which only allows simple flows with button replies. Complex workflows with free user responses cannot be created independently and must be implemented by the ChatWerk team. Superchat, on the other hand, provides full flexibility: all chat flows, whether with buttons or free responses, can be built independently.
There is also a clear difference in integrations. ChatWerk’s Supreme Plan at €249 only includes the ChatWerk API, HubSpot API, and NumBirds API. Indirect integrations via platforms like Zapier or Make are not possible.
Superchat, by contrast, offers in the Advanced Plan at the same price both a custom API and integrations via Zapier, Make, and HubSpot. This allows users to connect over 7,000 apps with just a few clicks. Additionally, two AI chatbots are included, which can be flexibly used across all channels to support customer service and sales.
The Advantages of Superchat
Superchat is the right solution for all companies that:
- want to rely on the market leader with more than 6,000 customers
- prefer a transparent pricing structure without setup fees
- do not want to pay a 10% service fee for WhatsApp Business messages
- value easy integration via Zapier and Make
- want to create comprehensive automations independently
- want to benefit from AI chatbots
- want to use comprehensive review management
Conclusion: Superchat offers more features and transparent pricing
ChatWerk is a solid entry-level option for customer communication. However, when it comes to integrations, automations, or scalable solutions, the software quickly reaches its limits. That’s why more and more companies are choosing to switch to Superchat. With Superchat, you choose a scalable solution that grows with your business and offers maximum flexibility through comprehensive integrations and powerful automations.
Superchat stands out as a versatile omnichannel platform that covers all essential channels and use cases. As the market leader in messaging, Superchat offers a user-friendly platform with numerous features, transparent pricing, and comprehensive service.
Schedule a personal demo to learn how you can use Superchat in your business.
