Generative AI opens up new opportunities for businesses in almost every area. Many requests and processes can be fully automated, especially when communicating with potential or existing customers.
Since Open-AI introduced 'Custom GPTs', i.e. the ability to create personalised chatbots, many companies have been looking for solutions to integrate their own AI chatbots into existing communication channels.
This is possible using Open-AI's API (or others), but requires technical expertise. Alternatively, there are providers that have simplified this process significantly, making it possible to create your own AI chatbots with just a few clicks and integrate them into your own website or messengers such as WhatsApp, Facebook Messenger or Instagram.
Two such providers are Chatbase and Superchat. Both platforms allow companies to create personalised chatbots based on the latest AI models and use them to communicate with customers without any programming knowledge.
Chatbase is primarily positioned as a tool for websites to automate enquiries. However, it can also be integrated with other tools.
With Superchat, the AI chatbot is integrated into the messaging suite and can be integrated into all messengers. Employees can also handle the request themselves at any time.
Key features and differences
| Superchat | Chatbase | |
|---|---|---|
| Capterra Reviews | 4.8 ⭐️ (215 Reviews) | 4.3 ⭐️ (73 Reviews) |
| Free Trial | ✅ | ✅ |
| Free Onboarding | ✅ | ❌ |
| Data-Complient (including GDPR) | ✅ | ✅ |
| Located in the EU | ✅ (Germany) | ❌ (Canada) |
| AI Features | ||
| GPT-4o | ✅ | ✅ |
| Custom GPT (trained with your data) | ✅ | ✅ |
| Employees can take over chat ("human in the loop") | ✅ | ❌ |
| Integrated Channels | ||
| ✅ | ✅ | |
| ✅ | ❌ | |
| Facebook Messenger | ✅ | ❌ |
| Telegram | ✅ | ❌ |
| Livechat (Website) | ✅ | ✅ |
| Features | ||
| Universal Inbos | ✅ | ❌ |
| Contact Management with CRM functionalities | ✅ | ❌ |
| Analytics ✅ | ✅ | |
| Automations | ✅ | ❌ |
| Users | Flexible | max. 5 |
| Role and rights management | ✅ | ✅ |
| Mobile App | ✅ | ❌ |
| Team Chat | ✅ | ❌ |
| API | ✅ | ✅ |
| Zapier Integration | ✅ | ✅ |
| Make Integration | ✅ | ❌ |
| Prices | From: 0€ | From: 0€ |
Chatbase - ChatGPT for websites and shops
Chatbase provides an intuitive interface to create your own chatbots based on ChatGPT. Which Open-AI language model you can use depends on your plan. Models that are only available via the API or Open-AI Premium can be used from the Chatbase 'Standard' plan ($99/month). .
Chatbots can be trained on the following data:.
- Documents, e.g. PDFs
- Text input
- FAQs: Frequently asked customer questions and pre-defined answers
- Links from your own website
- Notion pages
Who is Chatbase for?
Chatbase describes itself as a 'custom GPT for the website'. The tool primarily offers website owners and online shops an alternative to replacing traditional rule-based chatbots or live chats with AI.
Chatbase also offers a number of integrations with other tools, including Zapier, WhatsApp and Slack for internal chatbots. However, the majority of integrations are with CMS or shop systems such as WordPress, Webflow or Shopify.
The platform isn't designed for 1:1 interactions between employees and customers or prospects - for example, when the AI makes a mistake or can't answer a question (hallucinations). This is also reflected in the restriction to a maximum of 5 employee accesses.
Superchat: The all-in-one messaging plattform
Superchat's AI chatbot offers similar features and opens up the same possibilities as Chatbase.
However, the AI chatbot is not a standalone product but is fully integrated into Superchat's messaging platform. As a result, the chat has several features that go beyond those of Chatbase.
For example, the chat can be easily integrated into all popular messengers such as WhatsApp, Instagram direct messages, Facebook Messenger or a live chat on the website.
Superchat's universal inbox allows you to view all conversations at any time and intervene in the chat if necessary. There are also many streamlined and effective ways to handle requests.
With the API and interfaces to Zapier and Make, you can integrate your chats with over 6,000 other tools in just a few clicks to automate processes beyond the AI chatbot.
With automations, you can also easily let contacts choose whether they want to write to an AI for 24/7 support or require the support of an employee.
Send WhatsApp newsletter
In addition to tools like the AI chatbot and universal inbox, Superchat offers a wide range of other features to effectively use Messenger in all areas of business.
These include advanced marketing campaigns such as WhatsApp Newsletter. You can use your chats in WhatsApp to collect opt-ins from your contacts so you can proactively reach out to them later.
You can send customised messages to your customers based on attributes and opt-in lists.
Use buttons to direct customers to a product in a store or to a landing page - right from a WhatsApp message.
VIP lists and VIP newsletters are a popular use case for our customers. Especially for end users with high customer lifetime value.
Click through to see our short WhatsApp newsletter demo. Best viewed in landscape mode on mobile devices 💡.
Upload existing contacts to Superchat via CSV upload or sync them automatically.
You have important customer data stored in your shop system or CRM that you can use for better WhatsApp communication.
In the Superchat contact centre, you can easily upload the contacts via CSV upload.
All the properties and data from your support system are imported into Superchat in just a few steps.
Thanks to integrations with Zapier and Make, you can also easily automate this process. For Hubspot, Superchat even has a native integration that allows you to synchronise features without any additional tools.
Conclusion
Both Chatbase and Superchat offer intuitive solutions for using AI chatbots with the capabilities of ChatGPT in customer communications. Chatbase focuses primarily on a toolkit to replace traditional live chat on websites with AI chatbots. The tool is particularly suitable for businesses looking for a simple and cost-effective AI chatbot for their website, without having to intervene in the conversations themselves or have someone else handle the enquiries.
Superchat's AI chatbot, on the other hand, is ideal for companies that want to use AI in multichannel communications to free up their agents and improve the overall customer experience. The messaging platform enables the use of AI across all relevant chat channels and gives businesses the ability to take over conversations from the AI at any time to ensure quality.