How to create an AI chatbot in four steps (quick guide)

Learn step-by-step how to create your own AI chatbot and take your customer communication to the next level.
  • Julian Gumny
  • 1/3/2025
  • 4 min reading time
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AI chatbots are revolutionizing the way businesses communicate with their customers. They not only provide quick responses and automation but also offer 24/7 availability. If you're considering using AI chatbots for your business, you have several options. From developing your own solution to using ready-to-use platforms like Superchat.

In this article, you’ll learn how to create an AI chatbot and discover why Superchat is an attractive chatbot solution for businesses.

Tip: Chat with our AI chatbot

If you want to see an AI chatbot in action, simply scan this QR code and chat with our AI chatbot Astro on WhatsApp.

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How businesses can create AI chatbots

If you want to implement AI chatbots for your business, you have three options:

1. Option: Ready-to-use platforms like Superchat

With a chatbot provider like Superchat, you get a turnkey solution that requires no development costs and is ready to use immediately.

Most businesses seek a turnkey solution with numerous integrations, and Superchat is the best option for this purpose.

2. Option: Tools like Botpress or Dialogflow

These platforms offer pre-built tools to create AI chatbots without starting from scratch. They allow for customisation but are more complex to handle and integrate.

3. Option: API integration and custom development

You can use an AI API like ChatGPT and build a chatbot from the ground up. This approach offers maximum flexibility but requires technical expertise, time, and resources.

Advantages of the Superchat AI chatbot

Superchat is more than just an AI chatbot platform – it is a comprehensive messaging solution. Here are the key benefits:

  1. Multichannel capability: Superchat enables the use of AI chatbots across multiple platforms, such as WhatsApp, Instagram, and Facebook.

  2. Seamless handover to staff: Employees can step into the conversation at any time to handle complex queries personally.

  3. User-friendly: No technical expertise is required. Superchat is easy to configure and can be up and running in no time.

  4. No development costs: Unlike other options, no extensive development work is needed.

Creating an AI chatbot with Superchat

With Superchat, businesses can create and deploy their AI chatbot in just four simple steps.

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Step 1: Create a Superchat Account

To create an AI chatbot, you simply need to create a free Superchat account and connect it to a channel like the WhatsApp Business API. This allows you to use the AI chatbot not only on your website but also on WhatsApp. If needed, you can also add additional channels such as Facebook Messenger and Instagram.

Once you have done that, click on "Settings" (the gear icon at the top right) and then on the "AI Chatbot" tab on the left side. Now you can start creating your AI chatbot by clicking the "New AI Chatbot" button on the right side.

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Step 2: Create the prompt

First, you create what is known as the prompt, which forms the foundation for the chatbot’s functionality and behaviour. The prompt includes clear instructions on the chatbot’s tasks, limitations, behaviours, and desired tone of voice.

This step requires patience and careful consideration, as the prompt significantly influences how the chatbot operates. You may need to adjust and refine the prompt step by step to achieve the desired outcome. For different task areas, it’s recommended to develop separate prompts and, if necessary, use specialised chatbots to cover specific requirements.

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Step 3: Provide company data (optional)

To make your chatbot’s responses more precise and relevant, you can provide company data. This involves uploading relevant documents, such as PDFs or text files (TXT), or making your website’s data accessible to the chatbot. This information serves as a knowledge base that the chatbot can reference when responding. The more complete and well-structured this data is, the higher the quality of the responses will be. This ensures that your chatbot provides well-informed and helpful answers.

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Step 4: Test and optimise

Once the basic settings have been configured, you should test the chatbot in the provided testing environment. Use this opportunity to view the chatbot from the perspective of your end users. Simulate different scenarios to identify weaknesses and limitations in the chatbot’s responses.

The goal is to optimise the chatbot to deliver accurate and relevant answers. This requires a thorough review and adjustment of the prompt and the provided company data. Once the results are satisfactory, the chatbot can be integrated into an automated welcome sequence, making it ready for customer interactions.

Conclusion: It's quick and easy

AI chatbots make it possible to automate customer communication while improving service quality. While custom development offers maximum flexibility, ready-to-use platforms like Superchat stand out for their speed, simplicity, and user-friendliness.

If you’re looking for a ready-to-use solution without technical barriers, Superchat is the ideal choice. Get started today and take your customer communication to the next level.

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Julian Gumny
Julian Gumny
Content Manager, Superchat
Julian is a content manager at Superchat. He is a marketing nerd and likes to experiment with new content formats.