With your personal Facebook Business Page, you present your company on the social media platform with the widest reach in the world.
Besides Facebook Groups, Facebook Business Pages represent 1 of 2 ways to build your company presence on the platform and use Facebook Business successfully.
It offers an ideal opportunity to generate new customer requests - especially if you connect your business page with WhatsApp.
In this article you will find answers to the following questions:
- How do you create a Facebook Business Page?
- What are your options for optimization?
- How can you connect WhatsApp with your business page?
- What other functions does the Facebook Business Page offer?
How to Create a Business Page on Facebook
The requirement for creating a business page is a private Facebook profile. The business page itself is 100% free of charge.
Follow the next steps to set up your business page:
- Go to https://www.facebook.com/pages/creation.
- Assign a "Page Name" or enter the name of your company.
- Define your "Category".
- Write a "profile" (optional).
- Finally, click on "Create page".
Optimize your Business Page
After you have successfully created your Facebook Business Page, you should optimize your profile.
In this context, optimizing means filling your profile completely and correctly with company information and making it visually eye-catching.
First, add your profile picture, as well as the cover picture. For the profile picture, it is best to use your company logo. The cover image is larger and is therefore suitable for photos of your company building, the company slogan or for a team picture.
In addition, you should fill out your profile completely. Visitors will find all important information such as the address of your company or contact options via mobile number, eMail address and website right here.
Also, in this section you can specify opening hours and activate the rating function. This is useful information for your potential customers. Especially from the point of view of local businesses.
Add a WhatsApp Button
WhatsApp is by far the most popular messenger in Germany. To generate more customer inquiries via your Facebook Business Page, you should offer WhatsApp as a contact option.
How to link your business page with WhatsApp (new page version):
- Click on "...".
- Select "Edit action button".
- Select the button category "Send WhatsApp message".
- Enter either your private or your WhatsApp Business mobile number.
- You will receive a code that needs to be confirmed by you for completion
To use WhatsApp Business, you need a WhatsApp Business Account.
You have two options for managing incoming WhatsApp messages.
On the one hand, you can use the WhatsApp Business application. However, in addition to legal issues, this also comes with functional limitations. Specifically, you can use the WhatsApp Business app on a maximum of 5 devices at the same time (1 cell phone and 4 desktop devices).
On the other hand, you can also use apps from so-called solution providers. The functions of such messaging platforms go far beyond the mere management of WhatsApp messages.
Additional Functions
Your Facebook Business Page offers numerous options for managing and interacting with your target group (new page version):
| Function | Explanation |
|---|---|
| Posting articles | With posts on your Facebook Business Page, you can organically expand your reach and stay in touch with your customers. |
| Placing Ads | A Facebook Business Page is required for placing paid advertising on Facebook. With Facebook Ads, you can target different audiences on the platform with your advertising. |
| Using the Professional Dashboard | The new version of the Facebook Business Page offers you the possibility to keep an overview of relevant success indicators and manage your company page with the so-called Professional Dashboard. |
| Adjust Action Button | The action button is prominently placed on your business page and can be customized for different use cases. You can store different contact options like WhatsApp, Facebook Messenger or eMail address or give your visitors the possibility to make appointments, place orders or visit your online store directly. |
| Change Page Name | You have the possibility to request the change of the page name. |
| Setup Roles | By assigning different page roles, you can control which employees have and possess which access and concrete possibilities to edit your company page. |
| Fusion Business Pages | Under certain conditions, you as an administrator have the option to merge two different Facebook company pages. |
| Get Likes | To collect new "likes" for your Facebook Business Page, you can send invitations to your existing friends list. |
| Delete Business Page | If you don’t want to use your business account anymore, you can just simply delete it. |