Automating Customer Support with AI in E-Commerce

In this article you will learn how to automate the customer support for your online shop using AI Chatbots. Manage inquiries about customers orders, check return eligibility and more - fully automated.
  • Nils Hagendorn
  • 11/26/2024
  • 3 min reading time
ki chatbot nachricht

In this article you will learn how to automate the customer support for your online shop using AI Chatbots. Manage inquiries about customers orders, check return eligibility and more - fully automated.

What does this automation do?

This automation enables you to provide customers with order-specific or customer-specific information regarding their delivery status or return options, along with support services. All interactions are automated with the help of AI chatbots. Customers can access this automation by scanning the QR code on your webchat widget or by clicking on the “WhatsApp Me” link.

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In this guide, we’ll walk you through the process of setting up an automation that retrieves data from your website and feeds it to a chatbot to provide users with more personalized responses:

  1. Set up Webchat in Superchat and choose WhatsApp as one of your channels.

  2. Create AI chatbots.

  3. Set up Zapier automation to create a customer.

  4. Create Zapier automation to update a customer.

  5. Build automation in Superchat.

1. Set up Webchat in Superchat and choose WhatsApp as one of the channels

Step 1.1: Login

Log in to your Superchat account.

Step 1.2: Create new webchat

Go to Settings > Webchat > New Webchat.

Step 1.3: Add channel

Add WhatsApp as one of the channels by selecting Add Channel > Add Communication Channel and choosing one of your WhatsApp channels.

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Step 1.4: Finish setup

Continue setting up the webchat by following the instructions.

2. Create AI Chatbots

Step 2.1: Create AI Chatbot

Go to settings > AI Chatbot > Create new.

You can write your own prompts, use existing templates, or get a personalized prompt by utilizing our AI Chatbot Prompt Writer.

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3. Set up Zapier automation to create customer

Once a customer takes an action, such as purchasing one of your products, you can retrieve their data from your e-commerce platform and create a customer profile in Superchat.

Step 3.1: Choose trigger

Choose a trigger for every time a customer is created.

Step 3.2: Create contact

Select a Superchat “create contact” element.

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4. Create Zapier automation to update customer

If your customer already exists in your contacts, use a update customer element to update a customer every time it’s updated in your e-commerce shop/tool.

Step 4.1: Choose trigger

Choose a trigger for every time a customer is updated.

Step 4.2: Create contact

Select a Superchat “create contact” element.

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5. Build automation in Superchat

See how we’ve done it: app.superchat.de/automations?sharedAutomationId=swf_49ShtpFFvl7PyStSwp7p7

Step 5.1: Choose channel

Choose WhatsApp as a channel.

Step 5.2: Content filter

Choose a message content filter.

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Step 5.3: HTTP-request

Retrieve data by using an HTTP-request. -> See how to set up an HTTP request here.

Step 5.4: Set variables

Set variables for the desired content in the “response” of your HTTP request (e.g., order status, order creation date, order number, etc.). -> This will depend on the information you retrieve from your e-commerce store/tool that you want to share with your customers.

Step 5.5: Define run instructions with variables

Incorporate all the information from step 2 into the chatbot's instructions using the variables you've defined.

Step 5.6: Publish automation

Publish your automation.

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You have now created an automation that helps you automatically respond to customer inquiries, allowing you to focus on the truly important matters.

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Nils Hagendorn
Nils Hagendorn
Founders Associate, Superchat
Product specialist at Superchat